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For example, Kenco coffee has cleverly tapped into the newfound consumer interest in social politics, with adverts that suggest that drinking their coffee will rescue young men in Honduras from becoming gang members. Peta This is particularly true for charitable advertising. This is what has happened as a barrage of sexually-charged advertisements have become a permanent feature of the advertising landscape.
Mel Exon is the managing director and Melanie Arrow is a strategy director at BBH London To get weekly news analysis, job alerts and event notifications direct to your inbox, sign up free for Media Network membership. Of course, this is difficult to deliver through traditional advertising. Advertising needs to catch up with society to the point where this award is redundant.
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